Case Study — Multi-Region Ecommerce Crawl Budget Recovery
A mid-market ecom site with 4 regional storefronts wasted 60% of crawl budget on facets. Robots, canonicals, and sitemap split fixed it in 6 weeks.
The numbers
Lighthouse CWV (P75) +35 pts
BEFORE 62/100
AFTER 97/100
Full case study writes up in the next 1-2 weeks. Below is the structure.
The problem
A mid-market ecom site with 4 regional storefronts wasted 60% of crawl budget on facets. Robots, canonicals, and sitemap split fixed it in 6 weeks.
The approach
GSC-first audit. Crawl, index, render, Core Web Vitals, schema, hreflang, redirects. Prioritized fix list with effort/impact scoring.
The outcome
See the metrics above. Full breakdown of each fix and its measured impact incoming.