Click-Through Rate by Position 2026 — Real Curves
Aggregated CTR-by-position data for 2026: branded vs non-branded, mobile vs desktop, with AI Overviews and zero-click shifts.
Full article publishes in the next 1-2 weeks. Below is the outline this article will cover.
Overview
Aggregated CTR-by-position data for 2026: branded vs non-branded, mobile vs desktop, with AI Overviews and zero-click shifts.
Topics covered
- ctr curve
- organic ctr benchmarks
- ctr by serp position
- average ctr position 1
- ctr study 2026